Uniting for Something Bigger
As part of our mission to make Fridays Famous again, we are excited to be the official partner of five women’s football clubs for the 2021/2022 season.
Changing attitudes towards women in football
Increasing visibility of the sport, teams and players
Inspiring inclusivity and the next generation
This isn’t just about being another sponsor on a football shirt or a brand that shouts about diversity in the game, then walks away. This is an opportunity to change things for women’s football. Because it’s a joy to be a part of.
For the players, because they deserve the recognition
For young fans, because it fuels their confidence
For the future of the game, and our future too.
To change the game, you’ve got to be in it.
We’re going to bring change by celebrating all the positive things about women’s football in a way that makes it hard to ignore.
Because we are Fridays. And celebrating is what we do best.
We kicked off our campaign by challenging the stigma surrounding women's football. Watch here: