T.G.I. Friday's - American bar & restaurant

Purpose

To develop comprehensive above the line marketing programs to drive sales and covers and improve customer satisfaction, brand awareness and brand regard.

Customers/Partners

1. UK Operations, Finance and Brand Standard Teams
2. International R&D and Marketing Teams
3. PR Agency
4. Digital Agency
5. Media Agency
6. Creative Agency

Measurements of Success

1. Annual sales and profit targets achieved
2. Annual growth in covers achieved
3. Improved brand awareness and regard
4. Improved Guest Experience Monitor satisfaction scores

Areas of Responsibility

1. Create, develop and execute marketing plans to hit covers and sales targets.
2. Lead the creative agency to develop advertising to drive sales whilst building brand regard.
3. Create and manage the media plan to support sales targets and overdeliver on share of voice by maximising budget effectiveness.
4. Develop the digital strategy integrating the above the line communication and create and develop a customer relationship approach to the web database.
5. Lead the PR agency to create effective ideas to drive brand regard.
6. Develop strong promotional strategies and plans, considering both national and local activity to drive consumer visit, spend per head and margin.
7. Manage and communicate the marketing calendar to align stakeholders on upcoming activity.
8. Evaluate all above the line marketing activity to capture learnings and recommend future suitability.
9. Support, test and implement a value strategy to improve customer perception and drive likelihood to revisit.
10. Support the development of the service proposition ensuring a customised service for every guest.
11. Review, refine and manage the marketing support for the store remodel project ensuring each store achieves their reopening sales targets.
12. Capture, improve and spread local marketing best practice.
13. Review licensing opportunities for the TGI Friday's brand in retail with the view to developing additional revenue streams.
14. Build our knowledge and understanding of our customers and create insights to improve the effectiveness of our marketing. Champion the use of the GEM satisfaction results to assess and drive continual improvement.
15. Maximise the effectiveness of promotions by providing support and communications to Operations Department (DO's) and other functional areas to achieve desired results of marketing efforts. Ensure excellence in implementation of all marketing activities.
16. Monitor competitor above the line activity capturing learnings and assessing implications on promotional success.
17. Develop and strengthen store-level relationships via communication, proactive response to outstanding issues and concerns.
18. Anything else to ensure that Every Guest Leaves Happy.

Skills and Competencies Required

Apply professional, product or technical expertise…
Demonstrate the ability to apply technical, professional, or product expertise to real world situations.

Think critically…
Take a well-ordered, logical approach to identifying business, market, or cross-functional issues; analyzing problems; organizing work; and planning action.

Build strong relationships…
Foster trust and cooperation among direct reports, coworkers, customers, and suppliers; develop and sustain personal contact in order to provide mutual benefit. Value and remain open to new ideas and perspectives.

Think strategically…
Foresee and take action to deal with problems and opportunities.

Drive for change…
Drive for improvement in all facets of organizational life.

Think globally…
Understand the economic, social, political, and cultural forces impacting the market and how they effect the company business

Be passionate in understanding customers…
An inquisitive nature and a desire to exceed customer expectations

Be skilled in project management…
Use tools and processes to identify project goals, set and manage the schedule, anticipate and identify issues, remove obstacles, delineate responsibility, track task completion, and communicate progress.

Adept in communication…
A strong communicator who adapts the message to fit the needs of the audience

A brand advocate…
A personality that champions the core fabric of the brand and engages the business in adhering to it

Position Specific Skills and Requirements

1. Degree educated.
2. A degree of experience in marketing (retail / restaurant experience preferred)
3. Experience of managing above the line campaigns and briefing and appraising creative
4. Experience of developing promotional activity and sales growth tactics
5. Evidence of developing media plans to fulfill sales targets

Terms & Conditions Summary	Details
Level	Grade B
Benefit	Managers, Controller
Annual Incentive (on target)	15%
Private Medical	Family
Pension	Contributory: ee 2% er 4%
Life Assurance	4x
Income Protection	75%
Car	Yes
Car Cash Alternative***	5250
Vacation	25
Notice Period	3 months
Sick Pay	CSP
Enhanced Matermity Pay	Yes
EAP (PPC)	Yes
Employee Advantages (Discounts)	Yes
Discounted Meals**	Yes
Public holidays	Yes
Overtime	No
Mobile phone	Yes
Laptop	Yes
Blackberry	field - Yes
3G card	business need

To apply, please send your contact details and CV to tgijobs@northgate-is.com or
T.G.I. FRiDAY'S Resourcing, Thorpe Park, 239 Thorpe Road, Peterborough, PE3 6JY.